05 — Automations
Your order data lives in Shopify. Your fulfillment in ShipStation. Your email in Klaviyo. Your accounting in a spreadsheet. We build the glue that keeps all of it in sync — automatically, silently, reliably.
What we build
From a single Shopify-to-Klaviyo integration to multi-system pipelines that mirror every order, replay dropped webhooks, and alert the ops lead before the merchant notices anything broke.
01 — WEBHOOKS
Real-time event handling for orders, inventory, customers, fulfillments, refunds. Queue-backed (not naive HTTP handlers that drop events). Idempotent. Handles Shopify's retry behavior. Scales to stores doing 10K+ orders/day.
02 — MIRROR
Full Shopify data mirrored to Postgres (or your DB of choice). Initial backfill plus webhook streaming to stay current. Enables custom dashboards, reporting, or BI tools without hitting Shopify API limits.
03 — CRM
Klaviyo, Mailchimp, HubSpot, Intercom, Customer.io. Proper identity resolution across systems. Custom event schemas. Order, purchase, and browse tracking. Re-sync for segments whenever the data model shifts.
04 — JOBS
Nightly reports, hourly reconciliations, on-demand exports. Built on proper queue infrastructure (not “cron on a VPS”). Alerting when jobs fail, retry policies when they should, dead-letter queues when they shouldn't.
05 — ALERTS
When Shopify's webhooks drop an event or send duplicates, your data stays correct. Failures alert in Slack, email, or Discord. Audit trail for every event processed. Replay from any point in history.
06 — GLUE
Google Sheets → Shopify product updates. Slack commands → refund issuance. Airtable → inventory adjustments. If two systems need to talk and neither speaks the other's language, we build the translator.
Stack
Queue-backed, idempotent, audit-logged. Not a Zapier chain held together with prayer.
Happy to use n8n, Zapier, or Make where they genuinely fit — and candid about when they don't. If your pipeline needs idempotency, replay, or real observability, we write the code.
Proof
Regional operator · Shopify multi-store
Real-time Shopify order and inventory mirror. Webhook pipeline → Postgres → internal dashboard. Cross-store inventory view, low-stock alerts, SKU-level reconciliation. Handles backfill and replay when webhooks drop.
Read the case on /work →Content operator · growth team of one
Seven-stage automation pipeline — discovery, validation, AI-drafted outreach, manual approval queue, staggered posting, verification, reporting. Humans stay in the approval loop; machines handle everything else.
Read the case on /work →D2C · multi-brand operator
Purchase-order platform on Postgres. Generates POs from Shopify low-stock triggers, pushes to ShipStation receiving, tracks partial fulfillments, reconciles to the accountant's chart-of-accounts export. Web UI for procurement; API for the rest.
Read the case on /work →FAQ
Usually yes, and usually with a significant improvement in reliability and cost. Zapier is fine for low-volume, simple flows. For high-volume e-commerce (1,000+ orders/day), Zapier becomes expensive and fragile — we build dedicated queue-backed workers with idempotent replay, error alerting, and audit trails. Custom automations cost more upfront but pay back within months through reliability gains.
Shopify's webhook delivery is mostly reliable but not perfect — events occasionally drop or arrive duplicated. Our webhook pipelines are idempotent (processing the same event twice is safe) and include a replay mechanism that queries Shopify's API for missed events on a schedule. Your data stays correct.
Yes. Full Shopify data mirrors — orders, products, customers, inventory, fulfillments — to your own Postgres (or MySQL, MSSQL) database via webhook streaming plus periodic reconciliation. Enables custom dashboards, BI-tool queries, and reporting without hitting Shopify API rate limits.
All three, plus Intercom, Customer.io, and Segment. Common integrations: order/purchase events, browse tracking, customer-lifecycle segments, re-engagement flows, cart abandonment. We handle identity resolution across systems so customers appear as one profile everywhere.
Yes. Standard: Slack, email, Discord, SMS via Twilio, PagerDuty for critical incidents. We instrument automations with health checks, failure counters, and escalation rules. Most alerts land in a dedicated Slack channel; critical ones (payment pipeline down, inventory mirror lag > 5min) trigger phone calls if configured.
Pricing
Single integration
$3–8K
Multi-system pipeline
$12–40K
Full ERP-style glue
$50K+
Ranges depend on the number of systems, event volume, whether there's a backfill, and how nasty the destination's API turns out to be. Every project starts with a free scoping call and a written spec before we quote.